There are always times during the working day when the monotony of the daily grind can get dull. Gamification can turn these moments into engagement, and you can follow this transformation step by step.

Case Study

There was an IT team, developing custom solutions for several companies operating in various fields. Developers worked passionately, using the latest technologies and building reliable IT solutions, nevertheless, clients were not always completely satisfied.

The problem was that while projects carried out by the company were on time and professionally executed, the billing was on a material basis, i.e., on a ‘time spent’ basis. Clients wanted to see a full breakdown of this with each function clearly billed. The issue was that developers weren’t logging time spent in a clear, concise, and accurately descriptive manner.

This led to the CEO instituting change, using a gamification tool, called GameForTeam, to motivate the developers to register their work in the project management system on daily basis with thorough descriptions of their daily activities. Players could earn credits individually by registering their activity properly and had to collaborate with 2 other team members to build up a given shape on a chequerboard. They could also use their credits to block out other teams’ squares. The team who built the shape first, won the game. Members of the winning team received as many credits as occupied squares were on the board. These credits could then be spent on books, training, software, etc.

GameForTeam fulfilled all challenges it was meant to address: in 3 months, correctly registered working hours increased by over 30 percent, and activity descriptions became clear and detailed.

Dull tasks transformed into fun

These days, HR departments and corporate managers work hard to increase engagement among their employees. The meaning of work is nowadays focus and smoothly-functioning relationships, supported by team building programs and collaborative working environments. However, there is no position where people don't have duties that they feel are dull, repetitive, and boring. These duties exist because they serve an appropriate company function and without them, companies could face severe losses, conflicts, or other uncomfortable situations.

But these duties, through gamification, can be turned into a source of fun and engagement. Procrastination can now be beaten through a gamified motivation system. You have to define objectives, delineate target behavior, and use a game to beat the monotonous moments. By using gamification, you can also attain improved collaboration, enhance information sharing, and foster team bonding.

Enterprise gamification basics

Gamification is the application of game elements and principles in non-game contexts. When one talks about game elements, one thinks about the narrative or theme, rewards, levels, leaderboards, achievements, etc. Game mechanics, simply put, are the rules and procedures that guide the player and the game itself. Non-game contexts typically refer to education, health systems, or enterprises. The GameForTeam Blog focuses on the enterprise application of gamification.

Enterprise gamification refers to work situations where game thinking and game-based tools are used to achieve positive employee and organizational outcomes. Gamified solutions exist for onboarding, training, performance motivation, and so on. Every kind of process can be gamified throught clearly defined goals.

Gamified systems are also source of valuable data that can be used for gaining management insights based on data generated during game play. Every time users take action, they contribute to an overview about how effectively they’re collaborating. Actions generate event logs that serve as footprints for people analysis. On one hand, we can measure and quantify how gamification empowers teams and people; on the other hand, it provides insights into team dynamics and can be reliably used for indicating individuals’ attrition risk, mapping strong and trusted relationships, and also reveals conflicts among team members.

We will dig into details, provide useful case studies, and publish the latest enterprise gamification scientific results here.

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