Without a doubt, most (if not all) of your employees have played a video game at some point or another. The fact is, most people are intrinsically motivated to play video games, especially younger generations who grew up with this stimulation.
Engaging game elements
There are many elements that make a game attractive to the mind, including the social play element, the ability to progress through levels towards a goal, and the chance to earn points/badges along the way. Once someone gets into the storyline of a game, they’re very motivated to keep playing until they complete it or reach a new high score.
This same engaging approach can now be applied to your workplace, helping your employees to follow a well-specified routine not just once, but on a steady and regular basis. Gamifying your business’ processes can help immerse your workers in their day-to-day tasks and motivate them to complete the items on their checklist, even (and especially) if there’s some form of repetition involved.
Motivational affordances, psychological outcomes, and behavioral outcomes are the three themes that gamification mechanics can be divided into. When looking at it this way, you can draw a very important conclusion: gamification takes the advantage of established habitual mechanisms to achieve behavioral change.
In simpler terms, gamification can turn a process that your workers currently try to avoid into something they actually feel pleasure completing. By setting goals and targets and tracking your employees’ progress towards achieving these things, you can help enforce a sense of commitment within your employees, which will result in increased engagement.
Use gamification to create a routine
You likely already know that receiving feedback, especially positive feedback, is a motivational factor that can drive people forward at a quicker pace. Gamification can automate this feedback process by giving recognition to your workers when they meet targets or achieve the goals that have been laid out for them.
At an enterprise, management can use gamification to create a routine that includes: team meets, technical discussions, feedback processes, and training sessions. The real-time interaction of a well-designed gamification system will prove very effective when it comes to behavioural change.
While considering gamifying your processes, however, keep in mind that a person’s preferences and characteristics will change how gamification tactics affect them. For instance, males are seen to be more likely to agree to leaderboards than females. This means you need to foster female engagement in your gamified system’s social features at an early stage to sustainably engage them.
With these considerations in mind, your gamified workplace can experience soaring productivity.