There are countless benefits of bringing gamification into your workplace. Here’s an overview of some real-world results that have been studied first-hand.
Research has revealed that it’s really about the underlying motivational mechanisms of badges and other gamification elements (like points, levels, and leaderboards) that help give people feelings of competence, increasing their intrinsic motivation and encouraging them to reach for performance goals set before them.
It’s already known that gamification implementations in non-game services help with:
- Increasing user engagement
- Improving service profitability
- Improving goal commitment
- Bettering various behavioral outcomes overall
What else can it achieve?
The Gamification Elements
Elements like storytelling, progress bars, feedback, and more can help gamify everyday work and add all the benefits that come along with gamification in the workplace, and many studies have proven it.
Most studies looking into gamification, however, have just one flaw: They implement far too many aspects.
For any good research study, there needs to be only one variable, or one new “gamified” element. Most studies are flawed because they introduce multiple gamified elements at once, which has led analyzers to come to one conclusion: While gamification is clearly working, which element is making the most impact?
In response to this criticism, newer research is beginning to focus on just one element at a time.
Looking At Badges Specifically
Many people in the workforce today are rewards-driven. They want more than a weekly paycheck, they want to have their accomplishments individually highlighted while having milestones to work towards.
In a two-year field experiment by Do Hamari, he found that implementing badges in the workplace resulted in users in the “gamified conditions” being significantly more likely to post trade proposals, comment on proposals, carry out transactions, and use the service in a more active way.
This is great news for employers since badges happen to be one of the easiest gamification elements to implement and measure.